Category: Marketing Tips

Essential marketing tips for innkeepers

Three things thriving inns have in common As the publisher of a leading travel blog with an emphasis on B&B/Inn lodging, I have learned what makes some establishments thrive, while others merely survive. I have reviewed well over one hundred B&Bs and Inns. I have made copious observations over the...

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DMO/CVBs should take note of Casey, Illinois

Cadilac ranch

When I consult with 2nd and 3rd tier destination marketers, I often tell them that if they want to spur tourism, they need a "ball of string." We live in a society today that documents everything. Everyone is an influencer and publisher of content. If your destination has a piece...

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10 ways Innkeepers can convert lookers into bookers

Are you an owner/innkeeper who would like to increase occupancy rates, conversion rates and profit margins?  Read on and you'll learn how to convert lookers into bookers! 1) Design and performance - First, you simply must have a website that uses the latest design and programming technologies. I would recommend...

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