Archive for the ‘ Experiential Video Production ’ Category


Experiential Video Production

Wednesday, August 3rd, 2011

What is an “experiential” video?  Experiential videos are developed  in an editorial-style format, whereas the footage is of a person or persons experiencing something first hand…whether it’s a restaurant meal, tourist attraction or lodging accommodations.

An experiential video is a powerful marketing tool, and, is becoming quite popular—it puts the viewer in a mindset of actually being at a venue and experiencing it firsthand.  An “experiential video” is much more effective at converting a viewer to customer—more so than a testimonial or promotional video…although those have their place as well.

Video is no longer an option, it’s a necessity!  YouTube has become the 2nd most popular “search engine!”  That’s right…just behind Google is YouTube, where people are searching things like “Best Restaurants in Santa Fe,” “Things to do in Seattle,” or “Bozeman Bed & Breakfast.”

Mike’s Road Trip is a travel adventure website specializing in featuring unique destinations & attractions, B&B’s/Inns, quality restaurants and some travel-related products.  For additional details and example videos on my services, click the applicable topic below: