Five Guys vs In-N-Out

I just visited a Five Guys Burgers & Fries for the first time (in Spokane, WA) and have to say, it does not live up to the hype.  The burgers are good, but the fries and overall experience fall short.

There are two reasons for the hype around Five Guys…first In-N-Out Burger does not franchise.  Second, Five Guys has a good P/R person.  Allow me to explain…Five Guys seems to have copied the In-N-Out business model to a tee.  The difference between the two…In-N-Out is family-owned and therefore their growth is slower and concentrated to the western part of the county (limiting its media coverage, especially on a national level).  Five Guys on the other hand has chosen to franchise its concept, which has allowed it to grow at a much faster pace—and, throughout the nation.

The second part of the “hype” equation is public relations…Five Guys clearly has an experienced P/R person driving the media to talk about its company—it reminds me of how Cold Stone Creamery generated coverage back in its heyday.

Like I said, the burgers at Five Guys are certainly good, but the fries are cut too large, which gives them a “doughy (too much potato)” consistency.  In-N-Out fries are thinner, crispier and far superior.  I would say for taste, the Five Guys burger might just edge out In-N-Out, but when you consider the price is at least double that of In-N-Out, In-N-Out wins again.  As far as service…every time I’ve been to an In-N-Out there seems to be a level of excitement when you enter—their people appear well-trained and are very friendly.  I’ve only been to Five Guys a single time at a single location, so my opinion is based solely on that initial impression, therefore I realize this may be an unfair comparison.

Categories:               Winner:

Burger                         Five Guys

Fries                            In-N-Out

Service                        In-N-Out

Experience                  Toss Up

Value                           In-N-Out

Tip: If you go to Five Guys, order the Little Burger and Regular fries…NO human should consume as much food in one sitting as is served with the regular burger and large fry.  It amazes me that a restaurant would consider serving so much food to a person for a single meal—looking at many of the patrons, you’ll see the evidence of such a practice.

Bottom Line: In the fast food burger wars, the top two contenders are without question Five Guys and In-N-Out…the overall winner however is In-N-Out.

What say you?  I’d like to hear your opinion…please post a comment below.  If you found this post interesting, please hit the “like” button!

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