DMO/CVBs should take note of Casey, Illinois

When I consult with 2nd and 3rd tier destination marketers, I often tell them that if they want to spur tourism, they need a “ball of string.”

We live in a society today that documents everything. Everyone is an influencer and publisher of content. If your destination has a piece of public art, a note-worthy roadside attraction or something remarkable, people will come to take photos and post to social media. This “ball of string” monument-type marketing can have a huge impact on tourism.

Cadilac ranch

From giant Gnomes in Accord, New York, to Cadillac Ranch near Amarillo, Texas, if you build it, they will come. Have a look at the video story below that nicely illustrates how the very small town of Casey, IL put their town on the proverbial map.

Mike Shubic

Mike Shubic is a seasoned road trip travel video blogger, traversing the byways of the world looking for those hidden gems of the road. From unique destinations, unexpected discoveries, creative cuisine, intriguing inns to exciting attractions…the road is his page. The experiences are his ink. And every 300 miles, a new chapter begins. Whether you live vicariously or by example, Mike will do the exploring so you can have an adventure.

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