Promotional Press Trips

MikesRoadTrip.com is published my Mike Shubic, an award-winning travel writer and author of 52 Tips to a Perfect Get-Away, and the soon-to-be-released novel, Lines, Signs and Forks – Diaries of a Nomadic Road Tripper. Mike’s Road Trip has been published since early 2010 and is ranked within the top 150 travel blogs from around the world according to Alexa.

Mike has traveled the world working with destinations, PR firms, attractions, and lodging establishments to develop stories, take photos, and produce videos that he publishes and distributes across a network of outlets. Mike was part of the cast of the Travel Channel show, “Best of the Road” in 2012. He has worked with and contributed for, USA Today, Travel + Escape, TravelChannel.com, MyDestination and TripFilms, along with a host of brands such as Maui Jim, LowePro and Keen Footwear. Mike is also a brand ambassador (aka Gnational Gnomad) for Travelocity, the very first travel company on the World Wide Web with millions of newsletter subscribers and social media followers.

Mike’s demanding travel schedule fills up quickly, often nearly a year in advance. There are three press trip promotional package options to chose from, for Domestic or International travel.

DOMESTIC PRESS TRIPS

Package A (3 to 4 day trip)

Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos, etc.

Expectation of content created and coverage:

  • Overview story of the trip, typically 750-1500 words. Embedded links to many participating partners.
  • One vignette story on a special experiences/attraction during the trip, typically 250-400 words.
  • Road Diary update (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • One photo gallery on MikesRoadTrip.com of the best images of the trip (typically 20-50 images)
  • Several social media mentions during visit, and, to promote content once developed.

Fee:

  • Package A is $500

Package B (4 to 7 day trip)

Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

Expectation of content created and coverage:

  • Overview story of the trip, typically 750-1500 words. Embedded links to most participating partners.
  • A vignette story on a special experience/attraction during the trip, typically 250-400 words.
  • Two Road Diary updates (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • One-two photo galleries on MikesRoadTrip.com of the best images of the trip (typically 20-50 images)
  • Several social media mentions during visit, and, to promote content once developed.
  • One 3-5 minute overview or top-10/best of video.
  • Video promotion will include: MikesRoadTrip.com, YouTube and ROKU.
  • YouTube embed code and link will be shared so that video can be utilized on all stakeholder websites and social media networks.

Fee:

  • Package B is $3500 (Single attraction or inn/resort the fee is $1800 and the video will be approximately 3 minutes in duration)

Package C (5 to 7 day trip)

Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

Expectation of content created and coverage:

  • Overview story of the trip, typically 750-1500 words. Embedded links to most participating partners.
  • One-Two vignette stories on special experiences/attractions during the trip, typically 250-400 words.
  • Three Road Diary updates (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • Two photo galleries on MikesRoadTrip.com of the best images of the trip (typically 20-50 images)
  • Several social media mentions during visit, and, to promote content once developed.
  • 12-15 photo Intstagram feature.
  • Two royalty free photos from the trip. Additional photos available for $200/each.
  • One 3-5 minute overview or top-10/best of video.
  • One vignette video 30 seconds to 1 minute in duration.
  • Video promotion will include: MikesRoadTrip.com, YouTube, ROKU and TripFilms. Additional promotion to include, DirecTV, TravelDudes, Facebook and possibly several others.
  • YouTube embed code and link will be shared so that video can be utilized on all stakeholder websites and social media networks.

Fee:

  • Package C is $5500 (Individual attraction or Inn/Resort the fee is $4000 and the feature video will be no longer than 3 minutes)

Notes:

  • The coverage outlined above is an absolute minimum, very often there is additional exposure, either in re-purposed content or in other publications/websites. I like to under promise and over deliver. Please do not hesitate to contact me with questions or package clarification.

Extras:

  • Royalty free images available for $200/each or 6/$1000
  • B-roll footage available for $25/second internal use, or $50/second for extended use.
  • Instragram feature – 9 images for $500.
  • Second camera person (expenses plus $250/day)
  • A feature on Travelocity.com (inquire)
  • Podcast – I will create an audio podcast where listeners can download from sources such as iTunes. $875
  • Customized packages available

INTERNATIONAL PRESS TRIPS

Package A (6-10 day trip)

Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

Expectation of content created and coverage:

  • One-two vignette stories on special experiences/attractions during the trip, typically 200-400 words.
  • Overview story of the trip, typically 1000-2500 words. Embedded links to most participating partners.
  • One vignette video of the trip. This might be experiential in nature or other format and is typically 1-2 minutes in duration.
  • Two-four Road Diary updates (informal posts to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • One photo gallery on MikesRoadTrip.com of the best images of the trip (typically 30-75 images)
  • Several social media mentions during visit, and, to promote content once developed.
  • YouTube embed code and link will be shared so that video can be utilized on all stakeholder websites and social media networks.

Fee:

  • Package A is $750

Package B (10 to 14 day trip)

Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

Expectation of content created and coverage:

  • Two-three vignette stories on special experiences/attractions during the trip, typically 200-400 words.
  • Overview story of the trip, typically 1000-2500 words. Embedded links to most participating partners.
  • One 3-5 minute overview video (highly produced).
  • One vignette video 60 seconds to two minutes.
  • Several Road Diary updates (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • One-two photo galleries on MikesRoadTrip.com of the best images of the trip (typically 30-75 images)
  • Several social media mentions during the visit, and, to promote content once developed.
  • Dedicated cluster of imagines featured on Instagram (typically 15-24 photos)
  • Video promotion will include: MikesRoadTrip.com, YouTube and ROKU.
  • YouTube embed code and link will be shared so that video can be utilized on all stakeholder websites and social media networks.

Fee:

  • Package B is $3750

Package C (12 to 20 day trip)

Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

Expectation of content created and coverage:

  • Four-five vignette stories on special experiences/attractions during the trip, typically 150-300 words.
  • Overview story of the trip, typically 1000-2500 words. Embedded links to all participating partners.
  • One 3-5 minute overview video (highly produced).
  • Two vignette videos 60 seconds to two minutes in duration.
  • Several Road Diary updates (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • Three photo galleries on MikesRoadTrip.com of the best images of the trip (typically 30-75 images)
  • Several social media mentions during visit, and, to promote content once developed.
  • Intstagram feature, typically 18-24 images.
  • 3 royalty free photos from the trip. Additional photos available for $200/each.
  • 20 seconds of royalty free HD b-roll footage. Additional seconds available for $50/second.
  • Video promotion will include: MikesRoadTrip.com, YouTube, ROKU and TripFilms. Additional promotion to include, DirecTV, TravelDudes, Facebook and possibly several others.
  • YouTube embed codes and links will be shared so that video can be utilized on all stakeholder websites and social media networks.

Fee:

  • Package C is $7500

Notes:

  • The coverage outlined above is an absolute minimum, very often there is additional exposure, either in re-purposed content or in other publications/websites. I like to under promise and over deliver. Please do not hesitate to contact me with questions or package clarification.

Extras:

  • Royalty free images available for $200/each or 6/$1000
  • B-roll footage available for $25/second internal use, or $50/second for extended use.
  • Instragram feature – 9 images for $500.
  • Second camera person (expenses plus $250/day)
  • A feature on Travelocity.com (inquire)
  • Podcast – I will create an audio podcast where listeners can download from sources such as iTunes. $875
  • Customized packages available

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